FUCK THE EXCESS off. leave ONLY
IMPORTANT - FEELINGS. THAT IS THE ESSENCE OF the DESIGN.
is all we need
We create aesthetic, functional and eco-friendly projects. Where design is not just a decoration but a thoughtful scenario of life. And architecture does not conquer nature but shares the desire for harmony with it. We guarantee you the quality of ideas in architecture, marketing and design.
strategy & visuality
We have created the "Total Concept" system that includes the complete program for big developers and individual projects. From the general concept and architectural design, including future private interiors and public areas to unique marketing concepts, naming, branding, visual stylistics, marketing strategies and sales methods, at the first development stage of architectural or advertising projects.
taste & experience
We believe that design is boundless.
Having the accurate target, taste and experience you can create everything.
the environment determines
Alex Rey is the studio founder and creative director. In 1969 he was born in the jazz musician family. In addition to his education he graduated from the Friends World College of London, with a Master of Arts diploma. In his life Alex has always combined conceptual, artistic, architectural and design projects with the role of creative director of the advertising agencies in Tel Aviv - Saatchi & Saatchi, Publicis, and Grey. Professionally passionate about architecture, design, marketing, conceptual fashion, music and video. Collects cult furniture and modern art.